#4 Nostalgia is Big Business

Nostalgia is Big Business. In these uncertain times, the brands that have been building the biggest value and mindshare for themselves are those that have been able to engineer and flog “imagined memories” of past greatness. Take the Royal Family.

/ Remark

#4 Nostalgia is Big Business

Nostalgia is Big Business. In these uncertain times, the brands that have been building the biggest value and mindshare for themselves are those that have been able to engineer and flog “imagined memories” of past greatness. Take the Royal Family.

/ March 29, 2012 / Leave a comment